Driven by Motivation: Understanding Perceived Mobility Need Satisfaction in On-Demand Ridepooling

Allgemeines

Art der Publikation: Conference Paper

Veröffentlicht auf / in: AutomotiveUI '24: Proceedings of the 16th International Conference on Automotive User Interfaces and Interactive Vehicular Applications

Jahr: 2024

Seiten: 405-416

Veröffentlichungsort: Stanford, CA, USA

Verlag (Publisher): ACM, New York, NY, USA

DOI: https://doi.org/10.1145/3640792.3675733

ISBN: 979-8-4007-0510-6

Autoren

Marthe Gruner

Tim Schrills

Michelle Wrage

Marvin Sieger

Thomas Franke

Zusammenfassung

On-demand ridepooling (ODR) can transform public transport by addressing urban challenges. However, to motivate usage, ODR should satisfy users’ psychological needs. The present study investigated to what extent needs predict ODR use, and to what extent ODR need satisfaction differs from key transportation modes. We conducted a longitudinal study spanning three months with weekly online surveys, focusing on nighttime ODR in an urban area. Longitudinal data were available from N = 29 participants. Results showed that need fulfillment significantly predicted ODR use, especially perceived competence. Discrete dimensions analyses showed that autonomy and competence were significantly predicting higher ODR usage. Comparing ODR and public bus, significant differences were found in all need dimensions; ODR performed consistently better. In comparing ODR and car, the only significant difference was monetary related; ODR was perceived as more cost-effective. In conclusion, psychological needs shape ODR usage and are crucial for designing such services.

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